Steve Jobs promised that Apple's recently announced iPad will make computing and Web surfing “much more intimate, intuitive and fun” than ever before. But, while Apple boasts about its “magical” new device, how will it really help small businesses?
A Price for the Times
In the latest culture of cutting excess expense and streamlining processes, the iPad's unexpectedly low price of $499 makes this product affordable for many businesses.
Apps on Steroids
A new version of the productivity suite iWorks, will be available to create presentations, spreadsheets, and documents. And with a larger screen and more processing power, the iPad can build from a large base of apps already developed and used in the business environment.
More Powerful, More Mobile
Because of it's size and computing power, the iPad also promises to make doing business on the go more convenient. Tech blog VentureBeat quoted MeLLmo owner Quniton Alsbury: “[The iPad] is poised to change how mobile workers conduct business. It’s more mobile than a laptop, more powerful than a smartphone.”
Better Marketing Tool
If this product catches on like the iPhone, then the iPad can reach a wide audience by providing a smarter and more graphically powerful tool for small business marketing. It's powerful processor and larger screen could make interactive business promotion more powerful and user-friendly than ever before.
But Do People Want It?
The Associated Press asked the question of whether consumers really want (or need) the tablet device.
“Forrester Research analyst James McQuivey said he doesn't believe the iPad added enough for consumers to justify buying yet another gadget, or to call this a new category of devices,” according to AP reporters Jessica Mintz and Rachel Metz. “In an e-mail, he criticized its lack of social features such as ways to share photos and home video and recommend books.”
We'll wait and see if the iPad fills a need in evolving digital media, but no matter what, the iPad indicates the direction that business and marketing are moving—mobile.
To learn more about how HIT Web Design can help your business prepare for the future, visit www.hitwebdesign.com or call 1-866-211-0743.
Friday, January 29, 2010
Starting an Online Business -- From Business Plan to Web Design
Do you have a great idea for an online business but you’re not sure where to start? This article provides a step-by-step guide from concept to reality, taking the mystery out of starting an online business and putting you in control of the details that make a difference.
Before you officially “open the doors” of your e-business, you need to create a business plan. Turn your business idea into a plan that will help you succeed (or you may find while going through this process that it is better to scrap the idea and come up with something better).
Putting a business plan together may seem like a daunting task. I will take you step by step through the process of creating a business plan, making the process a little easier for you.
Putting a business plan together will include completing a market analysis, a competitive analysis, an advertising plan, pricing, branding, a sales strategy, and much more. This article will go over some of the basics.
You will want to consider marketing, financing, your target market, distribution of your product, finding out who your competition is, etc. In addition to considering these factors, you will want to set realistic goals for your small business.
Ask yourself the following questions: What is the purpose of your e-business? To make money, right? That’s one purpose. What are some others? Perhaps you have created or found a product that the world just can’t live without and you want to share it. Maybe you offer a service that will help others. You might have a hobby that you want to turn into a profession. Write down your purpose, whatever it is.
After you know what your purpose is, answer the following questions:
Why am I committing my time and resources to this endeavor?
How will I be helping others?
What needs will this business meet?
How will I be helping myself (owner), or ourselves (owners)?
What “greater good” will be served with this business?
Once you have answered these questions, you can form your company’s mission statement. Your mission statement identifies your company. Keep your mission statement to a few sentences. You can adjust your mission statement as your company grows and changes, but the core values included in your mission statement should remain the same.
What is your Company’s Purpose?
What is the purpose of your e-business? To make money, right? That’s one purpose. What are some others? Perhaps you have created or found a product that the world just can’t live without and you want to share it. Maybe you offer a service that will help others. You might have a hobby that you want to turn into a profession. Write down your purpose, whatever it is.
After you know what your purpose is, answer the following questions:
Why am I committing my time and resources to this endeavor?
How will I be helping others?
What needs will this business meet?
How will I be helping myself (owner), or ourselves (owners)?
What “greater good” will be served with this business?
Once you have answered these questions, you can form your company’s mission statement. Your mission statement identifies your company. Keep your mission statement to a few sentences. You can adjust your mission statement as your company grows and changes, but the core values included in your mission statement should remain the same.
Preparing to Launch Your Online Business—Strengths and Weaknesses
As you go through the process of planning your online business, you may not have the answer to every question we ask. Don't worry if you don't have all of the answers now, because that is the whole point of doing this plan—to help you find and discover the areas that might sneak up and get you in the future. Having gone through the process of putting this plan in place, however, you will be better prepared to face unexpected turns and situations. Answer the questions you can and think about the ones you can’t. There are a lot of details that will come together as you go through this process.
Part of making your online business successful is knowing your strengths and your weaknesses, along with the (potential) strengths and weaknesses of your company. What are you good at? What is your company good at?
What are the strengths of your products? Price? Selection? Variety? Quality? Brand association?
What are the strengths of you and your partners or team?
What are your strengths with respect to reaching customers and telling them about your product?
What are your leadership or organizational strengths?
What is the vision of your company and how is that a strength?
The answers to the above questions may be the reasons you want to start an online business in the first place. You must also look at your weaknesses. Good business owners strive to identify areas of weakness so they can turn them around and make them areas of strength. It's better for you to discover weaknesses than your competitors or customers to discover them for you!
How will the business run from start to finish?
Do we need to hire people?
Where will our products come from?
How will we get the word out about our company?
Do we have enough money to survive the start-up phase?
Do we have a good system in place to track orders and make sure our customers are happy?
Preparing to Launch Your Online Business …Make Opportunities & Prepare for Unfortunate Circumstances
Successful online businesses take advantage of opportunities, whether they be changes in customer tastes or preferences, unmet market needs, or market niches that have never been addressed. What opportunities do you see that make you excited about your online business opportunity? Before you start an online business, consider:
Do you see an unmet need?
Is this a frustration you have experienced yourself?
Is there a common feeling that something is missing among people you know or have talked to?
Have there been changes economically, politically, or otherwise that have set a good stage for your online business?
Now it's time to play devil's advocate and imagine what elements or factors could potentially harm your online business. It is important to identify such things that could adversely affect your business in order to prepare for such circumstances. Preparation is sometimes the best defense. Consider:
How will competition affect you?
Are you able to meet anticipated demand?
What if UPS goes on strike?
Is your business seasonal, and will that adversely affect your cash flow?
If you plan on starting an online business, consider writing down your business description and strategy. By now you know your company’s purpose and your strengths and weaknesses. Use that information as you work out your business strategy.
The key element in your business description is to address how your business will meet the needs of your customers. In other words, how are you uniquely positioned to get your needed product to the right people and make money in the process?
Now let's discuss the strategy behind your business. Consider:
What type of business are you (retail, manufacturing, consulting, etc.)?
Will you need employees?
Where is your business located?
What are your hours of operation?
How do you plan to make money?
What costs will be involved?
How much money do you need to start, and how will that money be spent?
Now is the time to tout you and your team. Your confidence, enthusiasm, and vision are incredibly important to the success of your business, and to gain the confidence of investors. They are ultimately investing in YOU, so sell yourself and your team! Consider:
Who are your team members, managers, or partners? What is their level of education? Do you or they have any experience in similar ventures or businesses? Are you particularly passionate about your products? Why? Who will be in charge of what? Who has final decision-making authority?
Every business can potentially be faced with challenges. What risks might you face in your business, and how will you be prepared to face them? Consider:
Have you in the past, or are you currently facing litigation? Do you have access to an attorney? Do you have adequate insurance coverage for your business? Who is in charge of record keeping, and how are those records stored and protected? Do you use an accountant?
Once you have a plan for your online business, you need a website. When conceiving your website, before you think about colors, pictures, or even format, take into consideration the answers to the questions above and come up with the purpose of your website. That will make your web design process a lot easier.
Learn more at http://www.hitwebdesign.com/
Wednesday, January 13, 2010
Google Weighs Retaliatory Response After Discovering China Hack
Internet giant Google's concern over censorship boiled over this week after it uncovered a series of security breaches allegedly originating from China and blatantly targeting human rights activists as reported by Google. The search engine giant said the investigation of a breach occurring in December revealed a series of previous intrusions, and Google believes that the extent and nature of these violations warrants potentially closing its operations in China.
The December breach, according to a blog post by Senior Vice President David Drummond of Google, was a “highly sophisticated and targeted attack on our corporate infrastructure originating from China...[We] have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human right activists.”
Furthermore, the attack penetrated 20 other companies, according to Drummand. He said Google's investigation indicated dozens of Gmail accounts of human rights advocates “appear to have been routinely accessed by third parties via phishing scams or malware.”
Drummond clarified that the December attack only compromised two accounts, and only basic information about the accounts was stolen. The content of e-mails was not accessed.
Nevertheless, the gravity of the intrusion and its implications on human rights is propelling Google to take a stand. Long troubled by concession granted to China over censorship in exchange for market penetration, Google now “will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law if at all. We recognize that his may well mean having to shut down Google.cn, and potentially our offices in China,” according to the blog.
According to an AP report from Joe McDonald and Michael Liedtke, “Visitors left flowers and lit candles outside Google's offices in Beijing's high-tech Haidian district. Notes on bunches of flowers said, 'Thank You Google' and 'Google Bye-bye.' Other visitors bowed in a traditional gesture of respect.” The story quoted one businessperson saying, “I'm here to pay my respects to Google because they did not lose their dignity and they stayed true to their company's beliefs.”
In a BusinessWeek article by Brian Womack and Ari Levy , the authors report, “The move signals Google is hewing closer to its 'Don’t be evil' motto, said Heath Terry, an analyst at FBR Capital Markets in New York. Still, Google is still a 'long way away from getting out of China,' Terry said. The company can threaten to leave the country because China accounts for such a small piece of Google’s sales, he said.”
Related Stories:
Adopted Haitian Orphanage in Need of Help
Provo, Utah – January 13, 2010 – In the wake of the worst earthquake to strike Haiti in two centuries, the need for assistance has never been greater for the Hope for Little Angels of Haiti orphanage.
Hope for Little Angels of Haiti, the orphanage adopted by Utah-based HIT Web Design in January 2009, is located in Carrefour, which is the epicenter of the 7.0 magnitude quake that struck Haiti on Tuesday.
So far, HIT Web Design has been unable to establish any communications with the orphanage.
The International Red Cross estimates up to three million people may have been affected by the disaster. The United Nations reports electricity has been cut off and communication with island residents is difficult. In addition, many bridges have collapsed and hospitals and other care facilities have been damaged or destroyed.
The death toll could eventually reach into the thousands.
HIT Web Design is extremely anxious for the safety and well-being of its orphans. Especially in the coming days, the greatest concerns will be for food and protection against communicable diseases such as diarrhea and respiratory infections.
Most orphanages in Haiti are supported primarily by private donations, and Hope for Little Angels of Haiti is no exception. HIT Web Design urges anyone who can to make contributions that will go towards assisting the Hope for Little Angels of Haiti orphanage in recovering from this tragedy.
100 percent of all funds donated through HIT will go directly to the orphanage. Those wishing to become involved in humanitarian efforts supported by HIT may do so by visiting HITHumanitarian.com.
Heritage Internet Technologies is a Provo, Utah-based company specializing in designing and hosting affordable websites and online marketing pieces for small and medium-size businesses.
Contact:
Brad Stone
Co-Owner/Public Relations Manager
Heritage Internet Technologies
1460 North Moonriver Drive
Provo, Utah 84604
Phone: 801-655-1600 ext. 1600
E-mail: media@hitwebdesign.com
Visit HIT Humanitarian at http://hithumanitarian.com
Visit Hope for Little Orphans of Haiti at http://hopeforlittleangelsofhaiti.org
Hope for Little Angels of Haiti, the orphanage adopted by Utah-based HIT Web Design in January 2009, is located in Carrefour, which is the epicenter of the 7.0 magnitude quake that struck Haiti on Tuesday.
So far, HIT Web Design has been unable to establish any communications with the orphanage.
The International Red Cross estimates up to three million people may have been affected by the disaster. The United Nations reports electricity has been cut off and communication with island residents is difficult. In addition, many bridges have collapsed and hospitals and other care facilities have been damaged or destroyed.
The death toll could eventually reach into the thousands.
HIT Web Design is extremely anxious for the safety and well-being of its orphans. Especially in the coming days, the greatest concerns will be for food and protection against communicable diseases such as diarrhea and respiratory infections.
Most orphanages in Haiti are supported primarily by private donations, and Hope for Little Angels of Haiti is no exception. HIT Web Design urges anyone who can to make contributions that will go towards assisting the Hope for Little Angels of Haiti orphanage in recovering from this tragedy.
100 percent of all funds donated through HIT will go directly to the orphanage. Those wishing to become involved in humanitarian efforts supported by HIT may do so by visiting HITHumanitarian.com.
Heritage Internet Technologies is a Provo, Utah-based company specializing in designing and hosting affordable websites and online marketing pieces for small and medium-size businesses.
Contact:
Brad Stone
Co-Owner/Public Relations Manager
Heritage Internet Technologies
1460 North Moonriver Drive
Provo, Utah 84604
Phone: 801-655-1600 ext. 1600
E-mail: media@hitwebdesign.com
Visit HIT Humanitarian at http://hithumanitarian.com
Visit Hope for Little Orphans of Haiti at http://hopeforlittleangelsofhaiti.org
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