Online advertising has decreased during 2009, but Tech Crunch reported on November 11th that revenue for the four largest online advertisers is growing after two consecutive shrinking quarters.
According to the popular tech blog, Google, Yahoo, Microsoft, and AOL had a modest gain of 1.22 percent in the third quarter this year. The first and second quarters of 2009 saw losses of 4.63 percent and 5.76 percent, respectively. Tech Crunch writer Erick Schonfeld suggests that the new data show the industry is stabilizing.
This could also be an indicator that small businesses are coming out of troubled economic times. And as the economy seems to be slowly recovering, online advertising is overtaking traditional advertising, marking a shift in how the advertising and consumer cultures are evolving. A study released late summer found that small businesses now turn to digital and online resources to advertise more than they do traditional media.
The rise of online advertising could result from the cost-effectiveness and broad reach provided by the Internet. Small businesses can reach farther and target audiences more effectively while spending less money. Google, the leader in the online advertising industry, made around $22 billion in revenue in 2008, and Reuters reported that 97 percent of that came from advertising. Online advertising allows small businesses to continually hone their advertising as providers such as Google, Yahoo, Microsoft and other industry leaders provide analytical information regarding their sites and advertising campaigns.
Posts
No comments:
Post a Comment