HIT Web Design now Offers a Branding Package

When customers hear your company’s name, what thought comes to their mind? Do they think of your friendly staff? Maybe a great price on a product? Free shipping? Excellent technical support?

If you are a budding entrepreneur with a great idea for a product or service and you’re ready to build a website to launch your online business, then add branding to your list of things to do for starting an online business. If you already have an online business and it isn’t succeeding like you want it to, then it’s time to start branding.

What is a Brand?
A Brand is more than a logo. A logo is a symbol. A brand is a promise. Your logo doesn’t mean much if you don’t have a solid brand. A brand is used to create trust between your company and your customer. When they think about your company, you want an automatic impression to come to their mind.

A campaign can have a brand. A company can have a brand. An individual can have a brand. Logos, advertising campaigns, and websites are used to create a brand. Some well-known brands include BMW, Coke, McDonalds, and Ferrari.

Why Should you Care about Branding?
Branding can help make your online business successful. How? A brand will help build trust between you and your customers. This trust leads to loyalty. Loyal customers become raving fans of a product or service and start to advertise for you—t-shirts, hats, bumper stickers, and the all important word of mouth.

Are you willing to pay more for a product if it was created by a brand you trust? Look at the clothes you wear, the car you drive, the food you purchase. Why did you purchase those items? In part at least, your purchase was based off of the brand name— you trust the makers of those products.

Can your customers trust your company? Do they feel like they know your company? A strong brand introduces your company to your customers. The customer can relate with your company on an emotional level if you’ve got a strong brand.

To build a brand you’ve got to create a brand. After you’ve created a brand, you’ve got to market it to your employees first, and then the rest of the world. In order to keep your brand intact, you’ve got to keep the promise(s) of your brand. So, what is Your Company’s Brand? If you’re not sure, don’t worry. This series of articles will help you determine your company’s brand and how to market it.

Don’t let your company get swallowed up in the Internet wasteland. Bring it to the forefront with branding.

What words listed below best describe your company or your products/services?
• Customer service
• Established
• Community service
• Great deals
• A name you can trust
• Industry Expert
• Reliability
• Free Shipping
• Unique products
• Innovative
• Experienced
• Products that last

The list above is nowhere complete. Use it as a starting point. Really think about what you want your company to be known for. Identifying what sets your company a part from others is an important step in identifying your brand.

Many companies make these claims “the best customer service in the industry,” “over 50-years of experience,” etc. For your branding to be effective, you’ve got so do what you say. Some of the claims listed above are easy to back up. You offer free shipping, or you don’t. Others are more difficult to back up, but have a lasting positive effect if you do. Let’s take a look at Ben & Jerry’s as an example. As you visit their website you will notice one of their page names is “Activism.” Click on the link to the page and you find out how they’re involved with everything from supporting family farmers to reducing CO2 emissions. Read Ben & Jerry’s mission statement and notice how it is part of their branding effort.

After you know what makes your company unique, it’s helpful to see how your completion is branding themselves. First of all, you need to identify your competition. After you have identified them, take a look at their site and see how they are branding themselves. Finding out what you do better than your competition can help you establish your brand.

I looked at some websites to see if I could identify a company’s brand. I Googled “lawn care company” and looked at the page descriptions for the first 2 pages of web results for examples.

World's largest landscaping and lawn care company. Describes residential services, presents special offers, and features extensive lawn care and landscaping ...

We are St. Louis' premier lawn maintenance company. Beautiful Lawns in the St. Louis, MO area. Missouri, Lawn Mowing company, Total lawn maintenance service ...

Industry-leading lawn care & gardening advice. Indoor & outdoor lawn and garden products and services. Great tips on gardening, yard care, landscaping, ...

The Tree Expert Company is one of the oldest and most prestigious tree, shrub, and lawn care companies in North America, we provide a number of ...

Compare these with HIT Web Design’s page description.

HitWebDesign.com
HIT Web Design creates innovative custom web design starting at $199. Providing small to medium businesses with affordable website design and management ...
What are these companies saying about themselves? They are saying “we’re affordable,” “we’re experienced,” “we’re specialists,” “we’re innovative,” “we’re a leader in our industry.”

After you know what you want to say about your company, it’s time to think about how you want to say it.

In previous branding articles, we’ve talked about what a brand is and why you should have one. We also talked about identifying your company’s brand. Once you know how you’re going to brand your company, you need to start thinking about how you’re going to share your brand with your customers.

Branding your organization is an important step in promoting your competitive advantage, distinguishing your business, and establishing a strong customer base.
Advertising your brand begins with your organization’s name and includes your logo, the central message, motto, or point you are emphasizing, and your customer service efforts.

This branding package gives you everything you need to begin creating a distinct identity for your organization, both online and offline.
Your branding should include:

• Custom logo design
• Branded organization letterhead
• Branded business card
• Branded envelope template
• Watermarked background image
• Custom branded e-mail template
• Custom branded electronic newsletter template
• Branded e-mail signature
• A website

All of these and more are available through HIT Web Design. Ask about our branding package, which includes free information on how to brand your business.

For more information about our branding package, call us at 866-211-0743.